Get Fit With Life Fitness and VGM Club

Millennials are the generation born between the early 1980's and 2000's, and many of them are looking for a club to join. Typically, 30-39 years old is the average age range a person starts the search for a club membership. This means the 30-39 year old age range is filled with millennials, and these consumers are not just looking for a well-manicured golf course. As millennials look for a club to join, they are increasingly placing a higher priority on other amenities, such as fitness facilities. This includes fitness equipment flexible enough to accommodate all ages and workouts, and personal training opportunities as well. Is your club prepared for this shift? How is your club keeping members at the club when they are not on the course?

Elmcrest Country Club was able to stay ahead of this industry trend with Life Fitness through the VGM Club consignment program. Corey Hannen, the Fitness Director at Elmcrest, understands the trend of wanting more out of a country club membership, and wanted to do something about his facility. As the fitness industry continues to grow (it has seen consistent growth over the last 20 years), it is clear the maintenance and quality of a club's fitness facility is essential. As more and more millennials join country clubs, an excellent fitness facility is a seamless solution to keeping members at the club. When Corey reached out to VGM Club for his options, his rep informed him of VGM Club's consignment program. The program works like this; VGM Club is sent the latest and greatest Life Fitness equipment to use for several months, then we box it up and offer it to our members.

Click here to sign up for the consignment program or for more information. Shortly after participating in the consignment program, Corey and his club were reaping the benefits, "The new fitness center has added tremendous value to our current membership, and became a huge selling point. Within the first two months, membership usage is up 25% over last year."

It is clear Elmcrest Country Club took advantage of the industry trends. Not only did they keep members at the club and increase revenue, but they also made the club more attractive to consumers who are in the prime age to join. To see Elmcrest Country Club's new facility, click here.

Elmcrest Country Club's story is why VGM Club trusts Life Fitness to keep their members ahead of the industry curve. Whether your club is large or small, private or non-private, facilities around the country are looking to expand into fitness. VGM Club and Life Fitness are here to assist no matter the budget, or size of the facility. If you are interested in learning more about this relationship please contact your VGM Club rep