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A Great Wine List is Built on Trust

Posted On: May 27, 2016 by ClubProcure in: Food and Beverage

A Great Wine List is Built on Trust

From columnist Steve Cuozzo's "Sour Grapes" article found in the New York Post, "Wine is one of dining's, and life's, great pleasures. Yet it can seem anything but when an esoteric or pretentious list leaves you stumped over what to order."

A great wine list is first and foremost built on trust. How can your club avoid "pretentious lists," while still offering quality, single vineyard, small production, by the glass wine?

Jackson Family Wine & Kendell-Jackson is synonymous with trusted, quality wine at an affordable price. With their announcement of their Jackson Estate collection, Jackson Family Wine created an appellation wine your club's members will trust and love.

Testimonial

Don't just take it from us! Lakewood Country Club in Rockville, Maryland recently added the Jackson Estate wines to their collection. As a Distinguished Emerald Club of the World Award winner, and a proud VGM Club member, their Beverage Director Richard Calahan wanted to bring a world class wine program to the Lakewood Country Club membership. Read what he had to say about not only the Jackson Estate collection, but the Jackson Family Wines program as a whole:

"Jackson Family Wines has been incredibly supportive of my attempt to establish a world class wine program here at Lakewood Country Club. They brought Ted Edwards, the winemaker of Freemark Abbey, for a wine dinner. Thanks to that we sold over 20k in wine to our wine club members. Before that they brought Julia Jackson of Cambria wines to host a wine dinner and we sold 15k in wine to our wine club.

During wine tastings, their rep Sarah Dillihay, hosted a comparison of the single vineyard La Crema and Jackson estate wines.  The response for the Jackson Estate Santa Maria Chardonnay was so positive that we made it our high end btg [by the glass] pour in the club. The Jackson Family wines are consistently good value, highly rated wines, backed up by incredible support, and top tier representatives. Without them, my program wouldn't be anywhere near the level it is."

Richard Calahan stressed in our conversation with him that Lakewood's membership places the Jackson Family brand tantamount with trust.

"Our membership understands that the brands Jackson Family brings are dependable, high-end wines at a great price and that makes it easy to partner with them in any endeavor."

Jackson Family Wines also offers fantastic customer support. Calahan made that known when talking about one specific representative: "The representative I have dealt with for all of my time at the helm of this program is Sarah Dillihay. She has been incredibly supportive, available, and creative in her attempts to support this program."

For more information on Jackson Estate Wines, visit their website. For more information on how your club can take advantage of Jackson Family Wine's limited supply of Jackson Estate wine, contact your VGM Club rep, or visit their home page at VGMClub.com

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