Tag: Fitness

From the Forbes article, Three Reasons Marketers Shouldn’t Overlook the Silver Generation: The silver generation consists of anyone born in 1964 or earlier, and “Nielsen has reported that this older generation controls more than 70% of all U.S. disposable income and may inherit about $15 trillion in the next 20 years. Plus, many Americans are still in prime earning years throughout their 50s.” Enough about Millennials already! Clubs still must seek and find ways to keep

Getting fit is no craze in the United States. Fitness is a full-blown American lifestyle. According to statista.com, the number of fitness and health centers in the U.S. increased nearly 21 percent from 30,022 in 2008 to 36,180 in 2015. Those figures are not lost on the club industry. Many clubs feature on-premises fitness centers as not only a way for their members, guests, and employees to trim off a few pounds, but also as a key element as they evolve into a one-stop fitness shop. While

"Fitness is the number two focus for a changing trend in the private and semi-private club world" – Club and Resort Business Magazine. At the PGA Merchandise Show in February, VGM Club's Marketing Director and host of "Club Cents," Cam Schultz, caught up with Lance Gill, Co-Director of the Titleist Performance Institute Fitness Advisory Board. Gill is a golf fitness expert and if you haven't listened to the podcast with Lance; you can listen in its entirety here. We transposed