Grow Your Pro Shop Revenue With VGM Club

Written by: Pete Kinney, VGM Club’s Director of Business Development, Pro Shop

As I enter my 23rd year, as a PGA Professional, I am very fortunate to have the role of developing and overseeing the pro shop category for VGM Club. Over the past 16 months, we have added several outstanding suppliers to our portfolio and I am always in search of new partners that can grow your pro shop revenue.

I also enjoy interacting with our members. In that spirit, I would like to extend a personal, open-ended invitation for you, to reach out to me, and share what you are experiencing in your shop, and even suggest possible future supplier partners, (that you would like see VGM Club add to our pro shop portfolio).

I am also here to answer any questions you may have about any of our pro shop supplier programs. I am also glad to assist you with tournament prize planning by reviewing the tournament prize options that our supplier partners offer. I am here to help you maximize your bottom-line, so please, save my contact information below and do not hesitate to reach out.

pete.kinney@vgm.com I 678-939-8890

As you will see in the June pro shop newsletter, we have three new major additions, in PUKKA Headwear, Tervis and Golf Associates, but I thought it would also be helpful to highlight some of our other newer supplier partners, and share a few “tidbits” about some of our more established partners.

CertiFresh Cigar: Our new exclusive cigar supplier enables you to sell fresh cigars, anywhere throughout your club. How? With CertiFresh, you never need to store cigars in a humidor. Each CertiFresh cigar comes in a patented humidity controlled, customized tube, which features your club logo, signature hole, or whatever you desire. Each CertiFresh cigar is 100% guaranteed, which means you will never sell a stale cigar, or experience a loss of inventory, because a cigar went bad. VGM Club members receive preferred pricing and several complimentary display options, as well!

Duffers Golf Travel: Have you ever wanted to lead a member trip, to Scotland or Ireland? Well, now is the time to start packing, as Bill Duff at Duffers Golf Travel will take all the work out of it, by planning your customized literary. Best of all, as the host GM, PGA Professional or other club official, you will receive a free land package, (Golf, Hotel, etc.).  Duffers indeed will take you, “Where it all began!”

ECCO Golf: Always interested in trying ECCO in your shop, but did not want to commit to another shoe vendor and the additional inventory?  Now is your chance, as ECCO is offering our members their world-class footwear at very low minimums. In addition, a 100% return policy at year-end.

EZLinks Golf, a PGA Tour Affiliated Company: When looking for a technology partner for our members, we went straight to the top! EZLinks has been golf’s technology leader for 20 years, offering tee-time marketing and distribution, POS platforms, club-marketing platforms and more. EZLinks has a full menu of products, for both private and public facilities.

Nancy Lopez Golf: Buyers, this is the ladies brand, that you really need to look at!  Nancy Lopez Golf is dedicated to “Defining the Women’s Game” through leading products that enhance the golf experience for women. The NLG Flame embodies the spirit and energy of women’s golf and its namesake, Nancy Lopez. Nancy has captured the imagination of people everywhere with her remarkable playing career and her genuine charm. All Nancy Lopez Golf products are developed using cutting edge technology, innovative design and quality materials.

ORCA Coolers: Our new supplier partner for coolers! VGM Club members enjoy low minimums and free set-up fees. ORCA also has a great line of licensed products, NCAA, NFL, MLB and NHL, which will have your shop ready for any season! In addition, check out their durable drinkware items, which can be customized and are at very attractive price points.

SKECHERS: While this is not a pro shop stocking and resale program, this might be the best-kept secret in our pro shop portfolio! VGM Club members receive 30% off retail, on our VGM Club-SKECHERS web portal or at any SKECHERS store or outlet. More importantly, all of your employees and their families are eligible to utilize this program too. Simply print out the flyer on the SKECHERS webpage and distribute it.

U.S. Kids Golf: No more stocking any inventory, with this program! Simply bring in the Driver Den Caddie Display, (for fitting purposes), and then order on-line. You will also receive 5% off everything you order, on their B2B site.

Please do not hesitate to call on me for assistance, as I would love to talk shop with you! For more information of VGM Club as a whole, please visit our webpage at www.vgmclub.com or call us at 800-363-5480.