July 3, 2018 Categories: Clubhouse From the Forbes article, Three Reasons Marketers Shouldn’t Overlook the Silver Generation:
The silver generation consists of anyone born in 1964 or earlier, and “Nielsen has reported that this older generation controls more than 70% of all U.S. disposable income and may inherit about $15 trillion in the next 20 years. Plus, many Americans are still in prime earning years throughout their 50s.”
Enough about Millennials already! Clubs still must seek and find ways to keep
Striking a Balance: Getting the Silver Generation Into the Gym