Archive - September 2017

From Club Benchmarking's article Building Value or Cutting Costs: “In a culture of value creation, club leaders seek to continually add benefits of being a member. The focus is on things like innovative programming that considers every member type, diverse offerings within the club’s physical environment that go beyond the basics, a careful balance of exciting new events and longstanding traditions. In a culture of value creation, the emphasis is on growing and evolving the

The Association of Golf Merchandisers (AGM) published their annual survey last month. After reading through it, I learned there has never been a better opportunity for the on-course facility to capture additional sales and grab more of our industry's valuable retail market share! A lot of this is due to the contraction of off-course and sporting goods stores. What does that mean? Suppliers are increasing their focus towards on-course pro shops. How do we plan to use this survey and information

Coming up on September 25-27 is the Golf Inc. Strategies Summit in Greensboro, Georgia. Our own Dawn Prebula will be speaking at this event and will be representing VGM Club as an official sponsor of this event. Anyone can attend this event and the networking opportunities with suppliers and other executives are endless. We interviewed Dawn to learn more about the event and how it can bring value to club managers and their clubs: Can you describe the Strategies Summit and its importance

The golf world has seen many changes since Heritage Golf Group’s three Hilton Head Island courses; Port Royal Golf and Racquet Club, Shipyard Golf Club and Oyster Reef Golf Club joined VGM Club in 2005. Those changes forced clubs to be innovative, especially when it came to merchandising. Fast forward to February 2017. VGM Club is ready to announce an official partnership with YETI®. The innovative, fast-growing cooler company out of Austin, Texas was looking for a chance